The sustained growth we witnessed in 2023 and the promising start to 2024 are due to our ability to effectively market the enduring appeal of Greater Miami and Miami Beach as a must-visit destination,” said Whitaker. “We know that visitors can easily make the decision to spend their discretionary dollars elsewhere. Tourism magnifies the vibrancy of cultures inherent in our diverse neighborhoods and at the same time, supports essential programs that enhance the lives of residents throughout the county. We know that when tourism flourishes, our communities thrive."
in her inaugural State of the Travel & Tourism address as GMCVB Board Chair, Julissa Kepner underscored the destination’s dedication to continuous innovation and synergism. "I’ve taken the step to remove the word ‘complacency’ from my vocabulary when thinking about how I view Miami-Dade’s tourism and hospitality sector,” she said. “This industry is dynamic and ever-evolving. Our ability to grow and mature as a destination is rooted in competitive marketing, expanding our programming, championing sustainability, being more inclusive and seeking out additional cultural treasures to showcase on a global scale.